14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Reyn Spooner

Aloha Brands · United States

Reyn Spooner is a Hawaiian apparel brand founded in 1956 by Reyn McCullough, later joined by Ruth Spooner, and best known for its aloha shirts. Its signature reverse print shirts are made from Spooner Kloth, a cotton and polyester blend introduced in 1964.

Facts
Founded1956, Catalina Island
FoundersReyn McCullough, Ruth Spooner
BaseHonolulu, Hawaii
SignatureReverse print aloha shirts
OwnerAloha Brands
Websitereynspooner.com
Segment
Premium
Categories
MenswearWomenswearSwimwear
Sales channels
Own storesDepartment storesWholesaleE-commerce

What is Reyn Spooner?

Reyn Spooner is an American apparel company synonymous with the aloha shirt. Reyn McCullough founded the business in 1956 on Catalina Island, California, as Reyns Men's Wear, moved to Honolulu in 1959 and in 1962 teamed up with Ruth Spooner to create Reyn Spooner.

History

In 1964 the company introduced Spooner Kloth, a blend of combed cotton and spun polyester often called the oxford cloth of the islands. Its development is tied to a reverse print shirt, with the pattern printed on the inside of the fabric for a faded look, which became the brand's signature. International shipping to Japan, Australia and Canada began in 1974. A Modern Collection aimed at a younger audience was added in 2010.

Products and positioning

The range centres on aloha shirts in the Classic Collection and the Modern Collection, complemented by broader resort and casual apparel.

Distribution

Reyn Spooner operates retail stores in Hawaii and sells through specialty and department stores in the United States and abroad, as well as online. The company is owned by Aloha Brands.

Frequently asked questions

Who founded Reyn Spooner?

Reyn McCullough founded the business in 1956 and partnered with Ruth Spooner in 1962 to create Reyn Spooner.

What is Reyn Spooner known for?

It is known for Hawaiian aloha shirts, especially reverse print shirts made from its Spooner Kloth fabric.

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