9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Agent P

United States

Agent P is a New York City label offering gender-fluid clothing that is not tied to seasons. It was founded in 2021 by Phillip Salem, and its first collection launched in April 2022.

Facts
CountryUnited States
FounderPhillip Salem
Founded2021
First collectionApril 2022
Sales channelOwn online shop
Websiteagentpnyc.com
Segment
Premium
Categories
WomenswearMenswearAccessoriesHome
Sales channels
E-commerce

What is Agent P?

Agent P is a New York City label founded and designed by Phillip Salem. He studied at the Fashion Institute of Technology and ran a designer boutique in the Meatpacking District before becoming a real estate agent. The brand name comes from his property clients, who called him Agent P.

History

Salem founded the label in 2021 to revive a creative side that his real estate career had left out. The first collection launched in April 2022.

Products and positioning

The clothing is gender-fluid and not tied to seasons. The range includes:

  • outerwear and leisurewear
  • loungewear and sleepwear, including robes, T-shirts and hoodies in sizes XXS to XL
  • candles and home fragrances

Distribution

The brand sells through its own online shop, which ships internationally.

Why it matters

Agent P is a small direct-to-consumer label started by someone from outside the traditional fashion industry, who returned to design after a career in property. It sells only through its own online shop and is positioned around gender-fluid, seasonless clothing rather than a fixed seasonal calendar.

Frequently asked questions

Who founded Agent P?

Agent P was founded by Phillip Salem, a New York real estate agent who previously ran a designer boutique in the Meatpacking District.

What does Agent P sell?

It sells gender-fluid outerwear, leisurewear, loungewear and sleepwear, plus candles and home fragrances.

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