Anine Bing
Anine Bing is a Los Angeles womenswear brand founded in 2012 by Anine Bing and her husband Nico Bing. It sells clothing, footwear, accessories and fragrance online and in stores worldwide.
| Founded | 2012 |
|---|---|
| Founders | Anine Bing, Nico Bing |
| Headquarters | Los Angeles |
| Stores | Around 21 worldwide |
| Lines | ANINE BING SPORT, BING KIDS |
| Website | aninebing.com |
What is Anine Bing?
Anine Bing is a contemporary fashion brand headquartered in downtown Los Angeles. It was founded by Anine Bing, a former model, singer and fashion blogger, who serves as chief creative officer, and her husband Nico Bing (Nicolai Nielsen), who brought around two decades of fashion production experience and is chief executive.
History
The company launched in 2012, initially selling online through Shopify. It opened a flagship store in New York's West Village and a second location in Los Angeles, followed by its first UK store in West London in 2018. That year it raised investment from Index Ventures, Greycroft Partners and Felix Capital. In 2024 it opened offices in Paris.
Products and positioning
- Womenswear clothing
- Footwear and accessories
- ANINE BING SPORT, an athleisure line launched in 2021
- BING KIDS, a unisex children's line
- Fragrance, starting with Savage Rose
Distribution
Anine Bing combines e-commerce with its own retail network of around 21 stores worldwide.
Why it matters
Anine Bing is a prominent example of a digitally born fashion brand that has scaled into international physical retail. Its founder led image and online origins have made it a reference case for contemporary labels moving from social media and e-commerce into stores.
Frequently asked questions
Who founded Anine Bing?
Anine Bing was founded in 2012 by Anine Bing and her husband Nico Bing.
Where is Anine Bing based?
The brand is headquartered in Los Angeles, with stores in the United States, Europe and beyond.