MONROW
MONROW is a Los Angeles clothing brand founded in 2007 by Otis College classmates Michelle Wenke and Megan George. It is known for fitted sweatpants and clean knits for women, with men's and kids' lines.
| Founded | 2007 |
|---|---|
| Founders | Michelle Wenke, Megan George |
| Headquarters | Los Angeles, United States |
| Known for | Fitted sweatpants |
| Website | monrow.com |
What is MONROW?
MONROW is an independent contemporary label from Los Angeles, founded in 2007 by Michelle Wenke and Megan George, who met as classmates at Otis College of Art and Design. The company is based in downtown Los Angeles.
Products and positioning
The brand is best known for its fitted sweatpants and clean, graphic-free knits. Alongside the seasonal MONROW Collection, it runs a Classics stock programme of core pieces in a wide colour range. Men's and kids' lines adapt the best-performing women's styles.
- Tees in cotton, modal and spandex blends
- French terry and loop-back sweats
- Prints and many fabrics developed in-house and garment-dyed locally
MONROW sources all its divisions in the United States, keeping its supply chain close to home, which the founders credit with better quality control and on-time delivery.
Distribution
The brand sells through specialty retailers, with early stockists including Ron Herman in Los Angeles and Japan, Curve and Revolve, where the sweats became best sellers.
Why it matters
MONROW is an example of the Los Angeles elevated basics category, built on domestic production and a tight focus on a few signature products.
Frequently asked questions
Who founded MONROW?
MONROW was founded in 2007 by Michelle Wenke and Megan George, who met at Otis College of Art and Design.
Where is MONROW made?
MONROW sources its divisions in the United States, with prints and garment dyeing handled locally in Los Angeles.