Velvet by Graham & Spencer
Velvet by Graham & Spencer is a Los Angeles fashion brand founded in 1997 by Jenny Graham and Toni Spencer. It began with women's t-shirts and now offers full women's and men's collections of elevated basics.
| Founded | 1997 |
|---|---|
| Founders | Jenny Graham, Toni Spencer |
| Base | Culver City, California |
| Men's line | Introduced 2003 |
| Website | velvet-tees.com |
What is Velvet by Graham & Spencer?
Velvet by Graham & Spencer is an American contemporary fashion brand based in Culver City in the Los Angeles area. It is known for well-made, clean and elevated wardrobe staples with a relaxed Californian feel.
History
The brand was founded in 1997 by Jenny Graham and Toni Spencer, who set out to make fashion-forward t-shirts that captured the laid-back luxury of LA style. The idea was a fresh approach for women who wanted more than novelty from fashion, pairing quality fabrics with trend-setting basics. A men's line followed in 2003.
Products and positioning
- Women's tees, tops, sweaters, dresses, trousers and outerwear
- Men's tees, polos, henleys, knitwear and outerwear
- A lifestyle range of bags, hats, scarves, jewellery, sunglasses and home items
- Seasonal edits such as linen and loungewear
Distribution
Velvet is sold in upscale boutiques and in speciality and department stores across several continents, in cities including New York, London, Paris, Sydney, Toronto and Tokyo. It also runs its own e-commerce site and stores, and supports retailers through wholesale showrooms.
Why it matters
Velvet is a long-running example of an LA label that grew from a single hero product, the t-shirt, into a broad lifestyle wardrobe while keeping a consistent casual luxury identity.
Frequently asked questions
Who founded Velvet by Graham & Spencer?
The brand was founded in 1997 by Jenny Graham and Toni Spencer in Los Angeles.
What is Velvet by Graham & Spencer known for?
It is known for soft, fashion-forward t-shirts and elevated everyday staples with a laid-back LA style.