Jenni Kayne
Jenni Kayne is a Los Angeles lifestyle brand founded in 2002 by designer Jenni Kayne. It sells womenswear and accessories in neutral tones, alongside home furnishings and the Oak Essentials beauty line.
| Founded | 2002 |
|---|---|
| Founder | Jenni Kayne |
| Headquarters | Los Angeles, United States |
| Stores | 23 (early 2024) |
| Website | jennikayne.com |
What is Jenni Kayne?
Jenni Kayne is a Californian lifestyle brand based in Los Angeles. Founded in 2002 by its namesake designer, it has grown from a fashion label into a broader business spanning clothing, home and wellness.
History
Kayne left Otis College to work as a buyer at a Los Angeles store, where experience in designer retail inspired her to start her own label. At 19 she travelled to Italy to meet sewers and pattern makers, laying the groundwork for her first collections.
Products and positioning
- Womenswear and accessories known for neutral tones
- Jenni Kayne Home, including outdoor furniture and dining collections
- Oak Essentials, an apothecary brand launched in 2021
- Hospitality design work, including a project at Te Arai Links in New Zealand
Distribution
The company sells direct to consumers online and through a growing network of its own shops. It had 23 stores by early 2024, after opening five in 2023 in cities including Nashville, Southampton and Charlotte, with further openings planned.
Why it matters
Jenni Kayne is a notable example of a fashion brand evolving into a cross-category lifestyle business, using physical stores and a consistent aesthetic to sell apparel, home and beauty to the same customer.
Frequently asked questions
Who is Jenni Kayne?
Jenni Kayne is a Los Angeles designer who founded her eponymous fashion and lifestyle brand in 2002.
What does Jenni Kayne sell?
The brand sells womenswear and accessories, home furnishings through Jenni Kayne Home and skincare through Oak Essentials.