APPARIS
APPARIS is a fashion brand known for faux fur outerwear. Its official shop also sells women's apparel, accessories, slippers, home goods and a kids' collection.
| Signature product | Faux fur outerwear |
|---|---|
| Other categories | Apparel, accessories, slippers, home goods, kids |
| Bridal capsule | Stoles, capes and coats |
| Official shop | apparis.com |
| Website | apparis.com |
What is APPARIS?
APPARIS is a fashion brand whose official website sells women's outerwear, apparel, accessories, slippers, home goods and kids' items. The site does not state the company's founders, founding year or headquarters.
Products and positioning
The brand describes its products as high quality, elevated and conscious essentials. Faux fur is the one material the site names, in outerwear such as the Goldy Coat, a faux fur tiered hooded coat. The online shop is organised around these areas:
- Outerwear
- Apparel and accessories
- Slippers
- Home goods, including blankets and pillows
- A kids' collection
- A bridal capsule with stoles, capes and coats
Distribution
The brand sells through its own website and gives separate contact addresses for customers and for press enquiries. Retail partners and stores are not described on its home page.
Why it matters
APPARIS is one of the newer brands that built its identity around faux fur as an alternative to animal fur, and it has widened its range beyond coats into home goods and children's items.
Frequently asked questions
What does APPARIS sell?
APPARIS sells women's outerwear, apparel, accessories, slippers, home goods and kids' items, with faux fur coats as a signature product.
Is APPARIS a faux fur brand?
Faux fur is the one material named on its official site, in outerwear such as the Goldy Coat.