Clare V.
Clare V. is a Los Angeles accessories brand founded by designer Clare Vivier, known for colourful leather handbags made in California. It also sells clothing, jewellery and small accessories.
| Founder | Clare Vivier |
|---|---|
| Base | Los Angeles |
| Production | Handbags made in California |
| Breakthrough product | La Tropézienne tote |
| Website | clarev.com |
What is Clare V.?
Clare V. is a handbag and accessories brand from Los Angeles, designed by its founder Clare Vivier. Its bags are made in California, and the brand has grown from a single laptop bag into a full lifestyle range.
History
Vivier was working as a prop stylist and production coordinator when she made herself a laptop bag, inspired by the classic boat tote and the spirit of St. Tropez. Compliments from friends led her to start selling bags, and the La Tropézienne tote became an early breakthrough. In 2012 she brought in Steven Alan and Randy Kercho as partners.
Products and positioning
The range spans crossbodies, fanny packs, totes, backpacks, shoulder bags and clutches, with best sellers such as the Grande Fanny and Moyen Messenger. It also includes wallets, travel and tech accessories, hats, eyewear, footwear, home goods, clothing and jewellery. The brand has collaborated with partners including & Other Stories, GOOP and Apple, and runs a resale site.
Distribution
Clare V. sells through its own e-commerce site and its stores, including a flagship in Silver Lake, Los Angeles, and locations in New York.
Why it matters
Clare V. is a strong example of an American accessories brand that has scaled while keeping local Los Angeles production at the heart of its identity.
Frequently asked questions
Who founded Clare V.?
Clare V. was founded by Los Angeles designer Clare Vivier, who started by making herself a laptop bag.
Where are Clare V. bags made?
Clare V. handbags are made in Los Angeles, California.