Frame
Frame is a Los Angeles-based premium denim and ready-to-wear brand founded in 2012. It designs clothing for women and men, with denim as a main line.
| Founded | 2012 |
|---|---|
| Founders | Erik Torstensson and Jens Grede |
| Headquarters | Los Angeles, United States |
| Main category | Denim and ready-to-wear |
| Website | frame-store.com |
What is Frame?
Frame, often called Frame Denim, is a premium fashion brand based in Los Angeles, California. It was founded in 2012, and Erik Torstensson and Jens Grede are named as founders. It makes ready-to-wear clothing for men and women, with denim as one of its main lines.
Products and positioning
The brand started with denim and has since extended into a wider ready-to-wear range. Its collection also includes accessories such as the leather tote bag known as Les Second.
Distribution
Frame combines its own retail with wholesale. Published accounts describe a network of around 16 owned stores in North America, in cities including Austin, Boston and New York, plus a store in London. It also sells through department stores, among them Bloomingdale's, and through online retailers such as SSENSE.
Why it matters
Frame is a US premium denim label that has grown from a single category into a lifestyle brand with its own stores and international wholesale presence. It is a useful reference for brands moving from product specialism into broader ready-to-wear.
Frequently asked questions
Where is Frame Denim from?
Frame is based in Los Angeles, California, in the United States.
Who founded Frame Denim?
Frame was founded in 2012, with Erik Torstensson and Jens Grede named as founders.
