RRL
Ralph Lauren Corporation · United States
RRL, also written Double RL, is a Ralph Lauren Corporation label launched in 1993 and built around selvedge denim, vintage apparel and workwear and military heritage. It is named after the Colorado ranch of Ralph Lauren and his wife Ricky.
| Founded | 1993 |
|---|---|
| Founder | Ralph Lauren |
| Owner | Ralph Lauren Corporation |
| Headquarters (parent) | New York, United States |
| Segment | Denim and casualwear |
What is RRL?
RRL, also known as Double RL, is a label of Ralph Lauren Corporation. According to Wikipedia it was founded in 1993 and takes its name from the RRL ranch in Colorado owned by Ralph Lauren and his wife Ricky.
Products and positioning
The line offers men selvedge denim, vintage apparel, sportswear and accessories, with roots in workwear and military gear. Within the Ralph Lauren portfolio it sits as a heritage-focused line, separate from other labels such as Polo Ralph Lauren, Ralph Lauren Purple Label, Lauren Ralph Lauren and Chaps.
Parent company
Ralph Lauren Corporation is headquartered in New York City and is a public company. It trades on the New York Stock Exchange under the symbol RL, where it began trading on 12 June 1997, and is a component of the S&P 500. Besides apparel, the group's listed brands include fragrance, home and paint, watches and fine jewellery, and restaurants under the Ralph Lauren name.
Business model and distribution
The sources reviewed do not describe how RRL specifically is distributed, so no store counts or channel split are claimed. Its channels are therefore listed in general terms, following the parent group's broad mix of own retail, wholesale and online sales.
Why it matters
RRL illustrates how a large listed fashion group maintains a niche, craft-oriented line next to its mainstream labels. Its focus on selvedge denim and vintage-inspired workwear connects a US luxury lifestyle company with the heritage denim market that Japanese and American specialist brands also serve.
Frequently asked questions
Who owns RRL?
RRL is owned by Ralph Lauren Corporation, which is listed on the New York Stock Exchange under the symbol RL. It was founded in 1993.
What does RRL stand for?
According to Wikipedia, the name comes from the RRL ranch in Colorado owned by Ralph Lauren and his wife Ricky.