Baldwin Denim
Baldwin Denim is an American denim and apparel brand from Kansas City, Missouri, founded by Matthew Baldwin. It began in 2009 with three men's jean fits and now makes men's and women's denim, shirts and accessories.
| Founded | 2009 |
|---|---|
| Founder | Matthew Baldwin |
| Base | Kansas City, Missouri |
| Manufacturing | Cut and sewn in the US |
| Website | baldwindenim.com |
What is Baldwin Denim?
Baldwin Denim is a premium American denim label based in Kansas City, Missouri, founded by designer Matthew Baldwin. The brand focuses on quality tailoring, functionality and durability.
History
Baldwin started in 2009 with three men's fits and a first production run of just 70 pieces. It opened a men's-only flagship in Kansas City and in 2013 added a second store of around 1,000 square feet at 47th and Broadway, the first to carry both men's and women's collections. Both stores were designed by Matthew Hufft of Hufft Architects, with Baldwin co-designing the space.
Products and positioning
The range covers denim alongside shirts, trousers and accessories for men and women. Garments are cut and sewn in the United States, placing the brand among domestic makers of premium jeans.
- Men's and women's jeans
- Shirts and trousers
- Accessories
Distribution
Baldwin sells through its own Kansas City stores, which pair the men's and women's collections in architect-designed spaces, and through its website.
Why it matters
Baldwin Denim is an example of a regional American brand building a premium denim business outside the traditional fashion capitals, using US manufacturing and design-led retail spaces.
Frequently asked questions
Where is Baldwin Denim made?
Baldwin Denim garments are cut and sewn in the United States.
Who founded Baldwin Denim?
Baldwin Denim was founded by designer Matthew Baldwin in Kansas City.