Joe's Jeans
WHP Global · United States
Joe's Jeans is a Los Angeles premium denim brand founded in 2001 by Joe Dahan. It is described as a brand of WHP Global. In 2013 the company, then trading as Joe's Jeans, acquired Hudson Jeans for about 97.6 million US dollars.
| Founded | 2001 |
|---|---|
| Founder | Joe Dahan |
| Origin | Los Angeles, California, United States |
| Owner | WHP Global |
| Segment | Denim and casualwear |
| Notable deal | Acquired Hudson Jeans in 2013 |
| Website | joesjeans.com |
What is Joe's Jeans?
Joe's Jeans is a premium denim label established in Los Angeles, California. It is built around its founder, the denim designer Joe Dahan, who is named as its creative director. The brand is currently described as part of WHP Global.
History
The brand was founded in 2001 by Joe Dahan. In 2013 the company that owned it acquired Hudson Jeans for about 97.6 million US dollars. Hudson's chief executive, Peter Kim, stayed on as head of that business and joined the board of Joe's Jeans.
The sources reviewed do not describe the intermediate corporate steps between that acquisition and the current WHP Global ownership, so they are not covered here.
Products and positioning
- Women's and men's jeans
- Denim-led casualwear
- A premium price position within contemporary denim
Joe's Jeans competes in the contemporary denim category, alongside other Los Angeles labels.
Business model and distribution
Specific figures for wholesale, retail and online sales were not verified in the sources reviewed. Readers should consult the owner for current distribution details.
Why it matters
Joe's Jeans is a reminder of how many Los Angeles denim brands were consolidated in the 2010s. The Hudson acquisition in 2013 was one of the larger deals in the contemporary denim segment, and the brand's later move into a brand management group reflects a wider shift towards asset-light ownership.
Frequently asked questions
Who owns Joe's Jeans?
Joe's Jeans is described as a brand of WHP Global. The brand was founded in 2001 by Joe Dahan.
Where is Joe's Jeans from?
Joe's Jeans is an American brand established in Los Angeles, California. It is known for premium denim.