Lotto
Italy
Lotto is an Italian sportswear brand founded in 1939 in Montebelluna by the Caberlotto family. It is headquartered in Trevignano, near Treviso, and has a long history in football and tennis.
| Founded | 1939 |
|---|---|
| Founders | Caberlotto family |
| Headquarters | Trevignano, near Treviso, Italy |
| Origin | Montebelluna, Italy |
| Segment | Sportswear and outdoor |
| Website | lottosport.com |
What is Lotto?
Lotto Sport Italia is an Italian maker of sportswear, casual wear, sneakers and football boots. Its range also covers T-shirts, jackets, shorts, leggings and goalkeeper gloves.
History
The company was founded in 1939 in Montebelluna, Italy, by the Caberlotto family, who also owned the club F.C. Treviso. In June 1999 a group of local business people led by Andrea Tomat took over. The brand is now based in Trevignano, near Treviso. The source does not state current ownership, so none is given here.
Sport heritage
- Tennis: endorsers have included Martina Navratilova, Boris Becker, Thomas Muster, Andrea Gaudenzi, John Newcombe, Andres Gomez and Jose Luis Clerc.
- Football: partners have included Dino Zoff, Ruud Gullit, AC Milan from 1993 to 1998, the Dutch national team, Napoli from 1994 to 1997, Juventus from 2000 to 2003, Chievo and Real Zaragoza.
- Tournaments: partnerships have included the ATP, WTA Tour, Wimbledon and the USPTA.
Business model and distribution
Lotto sells through independent sports stores, specialist chains and large stores with sports departments. It also operates monobrand stores, including flagships, street stores and factory outlets, as well as corners and shop-in-shops. Wikipedia gives two different country counts for its distribution, more than 70 and over 110.
Why it matters
Lotto is among the older Italian sportswear names. It links the Montebelluna sports footwear district to international tennis and football, and it has been associated with sneaker and casual style as well as performance product.
Frequently asked questions
Where is Lotto from?
Lotto is from Italy. It was founded in 1939 in Montebelluna and is now headquartered in Trevignano, near Treviso.
Who founded Lotto?
Lotto was founded by the Caberlotto family, who also owned the football club F.C. Treviso. A group of local business people led by Andrea Tomat took it over in 1999.