Macron
Italy
Macron is an Italian sportswear and sports equipment company founded in 1971 near Bologna as a distributor of American sportswear brands. It has supplied professional football teamwear since 2001.
| Founded | 1971 |
|---|---|
| Headquarters | Crespellano, Bologna, Italy |
| Ownership | Private company |
| President | Francesco Bormioli (per Wikipedia) |
| Segment | Sportswear and outdoor |
| Website | macron.com |
What is Macron?
Macron is an Italian manufacturer of sportswear, athletic clothing and sports equipment based in Crespellano, in the Bologna area. It is a privately held company.
History
The company was founded in 1971 as a distributor of American sportswear brands in Italy. It later developed its own brand and moved into teamwear. Wikipedia names Francesco Bormioli as president and Gianluca Pavanello as chief executive.
Teamwear and sponsorship
- Football: teamwear for professional football since 2001, starting with Bologna.
- England: a four-year deal from 2014 gave Macron the naming rights to Bolton Wanderers' stadium, renamed the Macron Stadium, and it replaced Reebok as the club's kit supplier.
Products and positioning
The range covers sportswear, athletic clothing and equipment, with a focus on football and other team sports. Macron operates in the mid-market and sells primarily to clubs, associations and sports retailers.
Business model and distribution
The source reviewed does not describe specific sales channels or give financial data, so none are stated here. As a teamwear specialist, its business is closely tied to kit supply agreements and licensing in each market.
Why it matters
Macron is one of the best-known Italian teamwear brands outside the global giants, and its stadium naming deal in the English Championship raised its profile in the UK. It competes with Errea, Joma, Kelme and Jako.
Frequently asked questions
Where is Macron from?
Macron is from Italy. It was founded in 1971 and is headquartered in Crespellano, near Bologna.
Who owns Macron?
Macron is a private company. Wikipedia names Francesco Bormioli as president and Gianluca Pavanello as chief executive, but does not give further ownership details.