Joma

Joma is a Spanish sportswear and footwear company founded in 1965 by Fructuoso Lopez and based in Portillo de Toledo, Castilla-La Mancha. It supplies kit to football clubs and national teams in several countries.

What is Joma?

Joma Sport, S.A. is a Spanish manufacturer of sportswear and sports footwear. It is based in Portillo de Toledo in Castilla-La Mancha and is organised as a Spanish sociedad anonima.

History

Fructuoso Lopez founded the company in 1965 to make general-use shoes. It moved into sport shoes in 1968 and later into football, where it became established as a kit supplier.

Products and positioning

Joma focuses on sportswear and footwear for team sports, especially football and futsal. It positions itself as a value-oriented alternative to the global sports brands, with a focus on clubs and teams.

Kit supply

• Clubs: Wikipedia lists Brentford, Villarreal, Trabzonspor, Associacao Portuguesa de Desportos and Norwich City.
• National teams: Honduras, Romania, Kyrgyzstan and Spain's futsal team.
• Ownership: the source does not name the owners, so no parent group is stated.

Business model and distribution

The source reviewed lists kit supply deals rather than sales channels. Team supply and sales to clubs, retailers and online customers are the typical routes for a brand of this type, but this profile does not state specific distribution figures.

Why it matters

Joma is one of the larger Spanish names in team sports apparel, outfitting clubs and national sides across several continents, and it competes with other mid-sized specialists such as Kelme, Macron and Errea.

Frequently asked questions

Where is Joma from?

Joma is from Spain. It was founded in 1965 by Fructuoso Lopez and is based in Portillo de Toledo, Castilla-La Mancha.

What does Joma make?

Joma makes sportswear and sports footwear, with a strong focus on football and futsal kit. It supplies clubs such as Brentford and Villarreal, according to Wikipedia.

All brands