Kelme
Spain
Kelme is a Spanish sportswear and sports footwear brand founded in 1963 in Elche by Diego and Jose Quiles. It supplies teams in football, futsal, basketball, running, cricket and tennis in many countries.
| Founded | 1963 |
|---|---|
| Founders | Diego and Jose Quiles |
| Headquarters | Elche, Spain |
| Operating company | New Millennium Sports, S.L. |
| Segment | Sportswear and outdoor |
| Website | kelme.com |
What is Kelme?
Kelme is a Spanish manufacturer of sportswear and athletic footwear. It is headquartered in Elche, Spain, with offices worldwide, and its operating company is listed as New Millennium Sports, S.L., a Spanish limited company.
History
Diego and Jose Quiles founded the business in 1963. The source names Carlos Garcia Cobaleda as president. A cycling team sponsored by the firm, Kelme, was active from 1980 to 2006.
Products and positioning
The brand produces sportswear and footwear for football, futsal, basketball, running, cricket and tennis. It sits in the mid-market and focuses on clubs and team sport customers.
Sponsorships
- Europe: Watford in England and Espanyol and Elche CF in Spain.
- Elsewhere: USM Bel Abbes in Algeria, Macarthur FC in Australia, Al-Hilal in Sudan and Persib Bandung in Indonesia.
- Other markets: numerous clubs in China, Thailand, Ukraine, Jordan and Egypt.
Business model and distribution
The source reviewed lists sponsorship and kit supply relationships and an international office network but does not describe retail channels or current ownership in detail, so none are stated here.
Why it matters
Kelme is a long-established Spanish team sports brand with a wide international footprint, and its cycling sponsorship made the name familiar to a broader public. It competes with Joma, Macron and Errea.
Frequently asked questions
Where is Kelme from?
Kelme is from Spain. It was founded in 1963 in Elche by Diego and Jose Quiles and is still headquartered there.
What sports does Kelme cover?
Kelme supplies sportswear and footwear for football, futsal, basketball, running, cricket and tennis. It sponsors clubs including Watford, Espanyol and Elche CF.