Varlion
Varlion is a padel brand founded in 1993 in Argentina and headquartered in Alcalá de Henares, near Madrid. It makes padel rackets as well as sportswear, footwear and padel courts.
| Founded | 1993, Argentina |
|---|---|
| Founder | Felix Regalia |
| Headquarters | Alcalá de Henares, Spain |
| Core product | Padel rackets |
| Website | varlion.com |
What is Varlion?
Varlion is one of the pioneering brands in padel. It was founded in Argentina in 1993 by Felix Regalia and is now based in Spain, the sport's largest market.
History
Varlion exported to Spain and Brazil in its early years and launched in Spain with a new factory in 1999. In 2007 it moved into a facility at the technology park of the University of Alcalá de Henares near Madrid, combining offices and an in-house factory. The brand added textiles and footwear around 2005, began selling online in 2010 and opened an Argentine subsidiary in 2017.
Products and positioning
Rackets remain the core of the business, with Varlion stressing new materials and technology in racket design. Around them it has built a wider offer:
- Padel apparel and footwear
- Sportswear lines inspired by polo and motorsport
- Varlion padel courts, produced with a partner manufacturer
Distribution
Varlion sells through its own website, a commercial network across Europe and the Americas and the Varlion Store concept, with own and franchise stores in Spain.
Why it matters
As padel grows internationally, Varlion is an example of a specialist equipment brand extending into apparel, footwear and branded retail.
Frequently asked questions
Where is Varlion from?
Varlion was founded in Argentina in 1993 and is headquartered in Alcalá de Henares, near Madrid, Spain.
What does Varlion sell?
Varlion makes padel rackets, padel apparel and footwear, sportswear and padel courts.