StarVie
StarVie is a Spanish padel brand that designs and manufactures racquets at its own factory in Azuqueca de Henares, Spain. It has expanded from padel into pickleball and beach tennis.
| Country | Spain |
|---|---|
| Factory | Azuqueca de Henares |
| Core product | Padel racquets |
| Partnership | ASICS (padel) |
| Website | starvie.com |
What is StarVie?
StarVie is a Spanish padel brand best known for its racquets. Unlike many racquet brands, it manufactures in house, at a factory in Azuqueca de Henares in central Spain that has been described as the largest of its kind in Europe.
Products and positioning
Padel racquets are the core of the range, and the brand is sold through specialist racquet sports retailers across Europe such as Tennis Warehouse Europe and Padel Nuestro. In 2023 StarVie broadened its business model with products for pickleball and beach tennis, two fast growing racquet sports.
- Padel racquets
- Pickleball and beach tennis products
- Production from design to finished racquet in Spain
Distribution
StarVie opened its factory to the public, allowing visitors to follow the full production process from design to finished product and then test racquets. The brand has also entered a padel partnership with ASICS.
Why it matters
StarVie illustrates how padel has created a specialist equipment segment in Spain, with a domestic brand that controls its own manufacturing and uses the factory itself as a brand experience.
Frequently asked questions
Where is StarVie from?
StarVie is a Spanish padel brand whose factory is in Azuqueca de Henares, Spain.
What does StarVie make?
StarVie makes padel racquets and has expanded into pickleball and beach tennis products.