9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Sportswear and outdoor

Buff

Spain

Buff is a Spanish maker of seamless tubular neckwear and headwear, founded in 1992 in Igualada, Catalonia by Joan Rojas. Its product, often called a neck gaiter, was developed in 1991.

Facts
Founded1992
FounderJoan Rojas
OriginIgualada, Catalonia, Spain
Core productSeamless tubular neckwear
Safety divisionBuff Safety, established 2006
Segment
Mid-market
Categories
AccessoriesSportswearOutdoor
Sales channels
WholesaleE-commerce

What is Buff?

Buff, legally Original BUFF, S.A., is a Spanish accessories company from Igualada in Catalonia. A brand reference page on Lazada gives 1992 as the founding year and Joan Rojas as the founder, with the original product developed in 1991.

Products and positioning

Buff is known for seamless tubular neckwear, often called a neck gaiter or neck tube. The range has since widened to:

  • Headwear, including caps, beanies, headbands and balaclavas
  • Winter accessories, including merino wool and insulated items
  • Technical sports and lifestyle accessories
  • Professional protective gear through the Buff Safety division, established in 2006

Why it matters

The brand turned a single seamless tube of fabric into a product category that spans sport, outdoor and everyday use, and it has since grown into a wider range of technical accessories.

The company is registered as Original BUFF, S.A., and the brand's product range is organised around neckwear, headwear and protective gear.

Frequently asked questions

Where is Buff from?

Buff is a Spanish brand from Igualada in Catalonia.

Who founded Buff?

Joan Rojas founded Buff in 1992, after developing the product in 1991.

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