Jako

Jako is a German teamwear and sportswear company founded in 1989 by Rudi Sprügel in Stachenhausen. It is headquartered in Hollenbach, part of Mulfingen in Baden-Württemberg, and supplies clubs across several sports.

What is Jako?

Jako AG is a German maker of teamwear and sports apparel. It is headquartered in the Hollenbach district of Mulfingen in Baden-Württemberg. The name Jako AG indicates a German stock corporation, but the source gives no details of shareholders.

History

Rudi Sprügel founded the company in 1989 in Stachenhausen. It began by equipping local teams between the Jagst and Kocher rivers and grew into an international supplier.

Products and positioning

Product lines include Teamline, Football, Running, Handball, Volleyball, Basketball, Fistball, Basics, Women and Hardware. The focus is on team and club sport rather than fashion, and the brand sits in the mid-market.

Kit supply

• Clubs: Mainz 05, VfB Stuttgart, Dynamo Dresden, Ludogorets Razgrad, Royal Antwerp and Al Ahly.
• Officials: official referee kit supplier for the Oman Professional League.
• Balls: official ball supplier for several leagues and associations.

Business model and distribution

The source says only that Jako is represented in more than 40 countries and does not describe channels. Its business centres on team supply to clubs, schools and associations.

Why it matters

Jako is one of the larger German teamwear specialists, and it competes with Erima, Macron and Joma. Its strength in club and amateur sport differentiates it from the global sportswear groups.

Frequently asked questions

Where is Jako from?

Jako is from Germany. It was founded in 1989 by Rudi Sprügel and is headquartered in Hollenbach, part of Mulfingen in Baden-Württemberg.

Which teams does Jako supply?

Jako supplies clubs including Mainz 05, VfB Stuttgart, Dynamo Dresden, Ludogorets Razgrad, Royal Antwerp and Al Ahly, according to Wikipedia.

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