Ziener
Germany
Ziener is a German maker of gloves, ski clothing and bike apparel, founded in 1946 and based in Oberammergau, Bavaria. The company describes itself as family-owned, now in its fourth generation. It matters as a specialist supplier to national ski associations.
| Founded | 1946 |
|---|---|
| Headquarters | Oberammergau, Germany |
| Ownership | Family-owned, fourth generation (company statement) |
| Segment | Gloves, ski and bike apparel |
| Website | ziener.com |
What is Ziener?
Ziener is a German sports accessories and clothing brand. According to its company website, it was founded in 1946 and is run through Franz Ziener GmbH & Co. KG in Oberammergau, Bavaria, where development and design also take place.
Products and positioning
The winter range covers gloves, ski clothing, accessories and teamwear. The summer range covers bike gloves and bike clothing for women, men and children, plus bike teamwear. Gloves are the brand's best known category and the range sits in the mid market of the sports sector.
Business model and distribution
Ziener sells through specialist retail, supported by an online shop finder and a B2B dealer shop. It describes itself as an official supplier to the German, Austrian and Liechtenstein Ski Associations, the German Ski Instructors Association and other national and international ski associations, which gives it a visible position in teamwear. The company website does not provide revenue figures, store counts or details of other channels.
Ownership
The company states that it is family-owned and in its fourth generation. The founder is not named on the page consulted, so none is stated here.
Why it matters
Ziener is an example of a Bavarian family company that has stayed independent and concentrated on a focused product area, gloves and ski and bike apparel, while building ties with national sports federations. The source consulted does not document any digital, data or technology programme, so none is described.
Frequently asked questions
Who owns Ziener?
Ziener says it is a family-owned company, now in its fourth generation. The legal entity is Franz Ziener GmbH & Co. KG.
Where is Ziener from?
Ziener is from Germany. It was founded in 1946 and is based in Oberammergau, Bavaria.