Venice Beach

Venice Beach is a German sportswear brand offering activewear and loungewear for yoga, running, gym training and leisure. Its online store is operated by Melchers Digital Commerce GmbH.

What is Venice Beach?

Venice Beach is a German sportswear brand whose stated promise is the right sports clothing for every type of sport. The brand's web shop is run by Melchers Digital Commerce GmbH, part of the Melchers business, and it sits alongside the separate brand Elbsand within the same digital storefront.

Products and positioning

The range bridges functional activewear and casual loungewear, with a clear focus on women's training and leisure wear at mid market prices. The online store organises it by activity:

• Leisure and Lounge
• Running
• Training, including gym workouts and home fitness
• Yoga

Product groups span shirts, tank tops, sweaters, jackets and vests on top, and tights, shorts, long trousers, joggers and sweatpants below, complemented by accessories. Typical items include joggers, short sleeved shirts, hoodies and functional jackets.

Distribution

Venice Beach sells directly through its own online shop, which advertises free returns and delivery within one to three working days. The brand is also available through sports retail partners, including a dedicated brand page on Decathlon Germany.

Why it matters

Venice Beach illustrates how a German activewear label serves the growing crossover between sport and everyday leisurewear through a direct online channel and sports retail partners.

Frequently asked questions

What does Venice Beach sell?

Venice Beach sells activewear and loungewear for yoga, running, training and leisure, including tights, joggers, shirts, hoodies and jackets.

Where is Venice Beach from?

Venice Beach is a German sportswear brand whose online store is operated by Melchers Digital Commerce GmbH.

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