14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Sportswear and outdoor

killtec

Germany

killtec is a German family-owned sports and outdoor clothing company founded in 1981 by Günther Killer and based in Buchholz in der Nordheide near Hamburg. It specialises in functional jackets and ski and outdoor wear for women, men and children.

Facts
Founded1981
FounderGünther Killer
HeadquartersBuchholz in der Nordheide, Germany
Lineskilltec, G.I.G.A. DX, FIRST INSTINCT
Markets35 countries
Websitekilltec.de
Segment
Mid-market
Categories
OutdoorSportswearWomenswearMenswearChildrenswear
Sales channels
WholesaleE-commerce

What is killtec?

killtec Sport- und Freizeit GmbH is a German family business that develops sports and leisure collections. The name combines the family name Killer with the word technology. Headquarters in Buchholz in der Nordheide, near Hamburg, house design, product development, administration and logistics.

History

Günther Killer founded the company in 1981. It began with athletic shoes and tracksuits before adding ski and outdoor collections for the whole family in the 1990s. His sons Marcus and Sven Killer now lead the business as the second generation. A North American subsidiary was set up in Montreal in 2005.

Products and positioning

killtec positions itself as a functional jacket specialist, from city parkas to technical ski jackets, with skiing and outdoor as core competences. Collections address women, men and children from age two, and are known for their price-performance ratio.

  • killtec
  • G.I.G.A. DX by killtec
  • FIRST INSTINCT by killtec

Distribution

The company supplies around 3,500 trading partners in 35 countries, supported by showrooms across Germany, a B2B shop and its own online store. Offices in Shanghai and Dhaka oversee production and quality control.

Why it matters

killtec is a sizeable example of a mid-market German outdoor supplier that combines family ownership with an international wholesale network and its own sourcing offices in Asia.

Frequently asked questions

Where is killtec from?

killtec is a German company headquartered in Buchholz in der Nordheide, near Hamburg.

Who founded killtec?

killtec was founded in 1981 by Günther Killer and is now run by his sons Marcus and Sven Killer.

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