Maier Sports
Germany
Maier Sports is a German outdoor and ski clothing maker based in Köngen near Stuttgart. It also owns the Gonso label. A Munich investor, Findos, took a majority stake in 2011, but current ownership has not been verified here.
| Headquarters | Köngen, Germany |
|---|---|
| Segment | Sportswear and outdoor |
| Labels | Maier Sports, Gonso |
| Investor (2011) | Findos Investor, majority stake |
| Management listed | Gerhard Maier |
| Website | maier-sports.com |
What is Maier Sports?
Maier Sports GmbH & Co. KG is a German manufacturer of outdoor and ski apparel with its registered address in Köngen, Baden-Württemberg. Trade press describes it as a company with two labels, Maier Sports and Gonso. The company's founding year is not stated in the sources reviewed.
History
In July 2011 Textilwirtschaft reported that the Munich-based investment company Findos Investor would take a majority stake in Maier Sports, effective 1 August 2011. The article said the move was meant to allow both labels to expand and broaden their business areas. No later ownership change was confirmed in the sources reviewed, so the current shareholder structure is left open here.
Products and positioning
The current website presents outdoor clothing for women, men and children. Categories include trousers, jackets, tops, midlayers, long sleeves, shirts and polos, blouses and accessories, with an emphasis on hiking, trekking and skiing. Named items include the Terrain Master trousers and the Heatcore Vest W 2.0.
Business model and distribution
Maier Sports sells through specialist retail and its own online shop. The site offers country versions for Germany, the UK, Belgium, Denmark, France, Italy, Liechtenstein, the Netherlands, Poland, Switzerland, the Czech Republic and Austria, and a dealer locator points customers to nearby retailers.
Why it matters
Maier Sports is a long-established German name in mid-market outdoor clothing, sold mainly through the specialist trade across central Europe.
Frequently asked questions
Who owns Maier Sports?
Munich-based Findos Investor took a majority stake in 2011, according to Textilwirtschaft. We have not verified the current ownership.
Where is Maier Sports from?
Maier Sports is a German company based in Köngen, near Stuttgart. It makes outdoor and ski clothing and also owns the Gonso label.