Schöffel
Family-owned (Schöffel family) · Germany
Schöffel is a German outdoor and ski clothing brand based in Schwabmünchen, Bavaria. It is a family business run by Peter Schöffel in the seventh generation and sells functional clothing for hiking, trekking, cycling and skiing. In 2022 it launched a separate workwear company, Schöffel Pro.
| Owner | Schöffel family |
|---|---|
| Managing partner | Peter Schöffel (seventh generation) |
| Headquarters | Schwabmünchen, Bavaria, Germany |
| Workwear subsidiary | Schöffel Pro GmbH (since 2022) |
| Segment | Outdoor and ski apparel |
| Website | schoeffel.com |
What is Schöffel?
Schöffel is a German apparel company that designs clothing for outdoor activities, including hiking, trekking, cycling, ski touring and skiing, as well as leisure and travel. Based in Schwabmünchen near Augsburg, it is one of the established names in the German-speaking outdoor market. Its central brand line is "Ich bin raus" ("I'm out").
History and ownership
Schöffel is a long-standing family company. According to the trade newspaper TextilWirtschaft, it is run by Peter Schöffel, the managing partner, in the seventh generation of the family. Over time the company moved from general textiles into functional sports and outdoor clothing, becoming known in particular for ski wear and hiking jackets. In 2019 it restructured its management, putting product, sales and marketing under one executive who reports to Peter Schöffel.
Products and positioning
Schöffel positions itself in the premium segment for active adults. Its range includes:
- Waterproof and insulated jackets and trousers
- Ski and ski touring apparel
- Hiking, trekking and cycling clothing
- Base layers, tops and accessories
The company also offers care products and repair, alteration and cleaning services, and highlights circularity and social responsibility on its website.
Business model and distribution
Schöffel sells primarily through sports and outdoor retailers in Germany, Austria and Switzerland, complemented by its own online shop. In 2022 it set up Schöffel Pro GmbH to sell customisable workwear to companies of different sizes and industries, as part of a professional segment that also covers protective clothing for authorities and motorcycle clothing. According to TextilWirtschaft, the company employed more than 200 people and had revenue of about 100 million euros in 2017.
Why it matters
Schöffel is a typical example of the German Mittelstand in fashion: family-owned, wholesale-led and focused on a loyal domestic audience. Its move into workwear shows how outdoor brands are looking for growth beyond leisure consumers by applying their technical know-how to professional clothing.
Frequently asked questions
Who owns Schöffel?
Schöffel is a family-owned company. It is managed by Peter Schöffel as managing partner, representing the seventh generation of the family.
Where is Schöffel from?
Schöffel is a German brand based in Schwabmünchen, in Bavaria near Augsburg. It is best known for ski and hiking clothing sold mainly in German-speaking markets.