8 October 2026International edition
Vol. I · No.
8 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Mass market and fast fashion

Express

WHP Global, Simon Property Group and Brookfield Properties (PHOENIX joint venture) · United States

Express is a US apparel brand launched in 1980 by Limited Brands as Limited Express. After Chapter 11 in April 2024, its assets were acquired on 25 June 2024 by PHOENIX, a joint venture led by WHP Global, Simon Property Group and Brookfield Properties.

Facts
Founded1980 (as Limited Express)
Original ownerLimited Brands
Chapter 11 filing22 April 2024
Owner since June 2024PHOENIX joint venture (WHP Global, Simon, Brookfield)
Country of originUnited States
SegmentMass market and fast fashion
Websiteexpress.com
Segment
Mid-market
Categories
WomenswearMenswearAccessories
Sales channels
Own storesE-commerce

What is Express?

Express is an American apparel brand for women and men. Wikipedia reports that Limited Brands opened the first store in 1980 as Limited Express in Water Tower Place, Chicago. It dropped Limited from its name in 1982.

History

By 1986 the chain had 250 stores, and by 1991 it had 600. The men's line became its own brand, Structure, in 1989; Structure stores were reintegrated as Express Men in 2001 and Structure was sold to Sears in 2003. Golden Gate Capital Partners acquired a stake in 2007, the company held its IPO in 2010, and Limited Brands and Golden Gate sold their remaining holdings in 2011 and 2012. Sycamore Partners took a 10 per cent stake in 2014 and 2015 and ended a bid to buy the whole company in January 2015. The company launched UpWest in 2019 and in 2023 agreed with WHP Global to acquire Bonobos from Walmart for 75 million US dollars.

Bankruptcy and new ownership

Express and its subsidiaries filed for Chapter 11 on 22 April 2024. After court approval, its assets were acquired on 25 June 2024 by PHOENIX, a joint venture led by WHP Global, Simon Property Group and Brookfield Properties.

Business model and distribution

Express historically relied on mall stores and its own e-commerce site. Current store counts and the status of the Bonobos plan after the bankruptcy were not verified in the source reviewed.

Why it matters

Express is among the best-known US mall apparel brands to move to a brand-licensing owner after bankruptcy, and its path mirrors that of Rue21. It competes with PacSun and other mall chains.

Frequently asked questions

Who owns Express?

Express's assets were acquired on 25 June 2024 by PHOENIX, a joint venture led by WHP Global, Simon Property Group and Brookfield Properties, according to Wikipedia.

Where is Express from?

Express is American. Limited Brands opened the first store in Chicago's Water Tower Place in 1980.

All brands

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