Paige
United States
Paige is an American premium denim and apparel brand founded in 2004 by Paige Adams-Geller, a former top fit model. It has grown from women's jeans into men's denim and a wider lifestyle range. The brand says it is sold in more than 80 countries through over 1,000 retailers.
| Founded | 2004 |
|---|---|
| Founder | Paige Adams-Geller |
| Segment | Denim and casualwear |
| Distribution | More than 1,000 retailers in over 80 countries (company statement) |
| Own stores | US cities, Macau and London |
| Website | paige.com |
What is Paige?
Paige is a premium denim and apparel brand for women and men. It operates its own stores in several US cities and abroad. Its founder is Paige Adams-Geller, who is listed as co-founder and creative director on the brand's website.
History
Adams-Geller, a former top fit model, launched the brand in 2004 with a focus on fit and comfort. The label later expanded into men's denim and then into a broader lifestyle line. The sources reviewed do not state who owns the company today, so no owner is named here.
Products and positioning
- Women's and men's jeans as the core of the range
- Leather, outerwear and knits
- Footwear, swimwear and accessories
The brand places fit and comfort at the centre of its positioning, which places it in the premium segment of contemporary denim.
Business model and distribution
Paige says it is sold in more than 80 countries through more than 1,000 retailers. It also operates its own stores, which the brand lists in California, New York, Texas, Nashville, Charleston, Tampa, Macau and London, alongside its online shop.
Why it matters
Paige is a premium denim brand and an example of a fit-led label that widened its offer from jeans into a full lifestyle collection.
Frequently asked questions
Who founded Paige?
Paige was founded in 2004 by Paige Adams-Geller, a former top fit model. She is listed as co-founder and creative director.
Is Paige a luxury brand?
Paige is a premium denim brand rather than a luxury house. It sells jeans and lifestyle clothing through its own stores, online and wholesale retailers.
