Good American
Good American is a US denim and womenswear brand launched in 2016 by Khloé Kardashian and Emma Grede. It began as a denim line offered in sizes 00 to 24.
| Origin | United States |
|---|---|
| Founded | 2016 |
| Founders | Khloé Kardashian and Emma Grede |
| Launch product | Denim line |
| Launch size range | 00 to 24 |
| Website | goodamerican.com |
What is Good American?
Good American is an American womenswear brand that started as a denim line. It was launched in October 2016 by Khloé Kardashian and her business partner Emma Grede.
History
At launch the jeans were offered in sizes 00 to 24, a range the brand built its identity around. The denim was made in the United States, and the founders said workers were paid a fair wage. They explained that the name reflected their goal of treating workers well. Kardashian said at the time that the brand might eventually add a men's or children's line, though nothing had been decided. The launch was covered by outlets including Fortune, Complex and FashionNetwork, which described the line as a premium denim brand.
Products and positioning
Beyond jeans, the brand's womenswear range includes sportswear and swimwear.
Distribution
Good American was introduced at Nordstrom and is listed by retailers such as Harrods and John Lewis, alongside its own online shop.
Frequently asked questions
Who founded Good American?
Good American was founded by Khloé Kardashian and Emma Grede, and launched in October 2016.
What does Good American sell?
Good American began as a denim line in sizes 00 to 24 and sells womenswear, including jeans.