8 October 2026International edition
Vol. I · No.
8 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Lingerie, swimwear and hosiery

Bali

Gildan Activewear (through Hanesbrands) · United States

Bali is an American intimates brand listed among the brands of Hanesbrands, which Gildan Activewear acquired in December 2025. The sources reviewed give little brand-specific detail.

Facts
ParentHanesbrands (acquired by Gildan, 1 December 2025)
Parent headquartersWinston-Salem, North Carolina
SegmentLingerie, swimwear and hosiery
Sister brandsPlaytex, Maidenform, Wonderbra
Segment
Mid-market
Categories
LingerieWomenswear
Sales channels
WholesaleDepartment stores

What is Bali?

Bali is an intimates brand that Wikipedia lists among the brands of Hanesbrands, together with Hanes, Playtex, L'eggs, Just My Size, Barely There, Wonderbra, Maidenform, Berlei and Bonds.

Parent company

Hanesbrands is headquartered in Winston-Salem, North Carolina, and was founded in 1901 by John Wesley Hanes and Pleasant H. Hanes. Gildan Activewear, a Montreal-based company, completed its acquisition of Hanesbrands on 1 December 2025, for about 4.4 billion US dollars in enterprise value according to Wikipedia's Playtex article.

What is not verified

The sources reviewed do not describe Bali's founding year, founder, product range, distribution or leadership. Those details are left out rather than inferred. Readers should consult the brand or its parent company for current information.

Because Bali sits inside a large portfolio, its day-to-day positioning is best understood through the group. The same Wikipedia page describes Hanesbrands as a broad innerwear and basics company, and the Playtex article shows that Hanesbrands apparel licences are managed through HBI Branded Apparel Enterprise. How Bali itself is distributed is not documented in either source.

Why it matters

Bali is part of one of the largest portfolios of innerwear brands in the United States, and its ownership has changed with the 2025 combination of Hanesbrands and Gildan.

Frequently asked questions

Who owns Bali?

Bali is listed among the brands of Hanesbrands, which Gildan Activewear acquired on 1 December 2025.

Where is Bali from?

Bali is an American intimates brand within the US-based Hanesbrands portfolio. Its founding details are not covered in the sources reviewed.

All brands