Maidenform

Maidenform is an American intimate apparel brand founded in 1922 in Bayonne, New Jersey. Hanesbrands bought it in 2013, and Hanesbrands was in turn acquired by Gildan in December 2025.

What is Maidenform?

Maidenform is an American maker of women's bras, underwear and shapewear. According to Wikipedia, it was founded in 1922 in Bayonne, New Jersey, by Enid Bissett, Ida Rosenthal and William Rosenthal.

History

The page notes that the company began manufacturing overseas after recovering from bankruptcy in 1999. A 2013 article cited by Wikipedia describes the company as Iselin-based, though the page does not state a current headquarters.

Ownership

Hanesbrands bought Maidenform in 2013 for 575 million US dollars. Hanesbrands, whose brands also include Hanes, Playtex, Bali, Wonderbra, Berlei and Bonds, was acquired by the Montreal-based Gildan Activewear, with the deal completed on 1 December 2025.

What is not verified

The sources reviewed do not describe Maidenform's current distribution channels, creative leadership or technology involvement. This profile therefore does not state them.

Wikipedia identifies the brand as a maker of women's bras, underwear and shapewear and does not break down its sales channels. For a profile of the wider group, see the Hanesbrands entry, whose portfolio also includes Playtex and Bali. Any revenue figure for Maidenform alone is not available in the sources reviewed, and none is given here.

Why it matters

Maidenform is one of the older American intimate apparel names and a clear example of consolidation in the segment, moving from a founder-led company to a public group and now into a larger apparel group.

Frequently asked questions

Who owns Maidenform?

Hanesbrands bought Maidenform in 2013 for 575 million US dollars. Gildan Activewear completed its acquisition of Hanesbrands on 1 December 2025.

Where is Maidenform from?

Maidenform is an American brand founded in 1922 in Bayonne, New Jersey.

All brands