American Apparel
United States
American Apparel is a United States basics and casualwear brand founded in 1989 by the Canadian businessman Dov Charney. After a Chapter 11 filing in 2015 it was acquired by Gildan Activewear in 2017, and it now trades largely online.
| Founded | 1989 |
|---|---|
| Founder | Dov Charney |
| Headquarters | Los Angeles, United States |
| Segment | Basics and casualwear |
| Acquired | By Gildan Activewear, 2017 |
| Website | americanapparel.com |
What is American Apparel?
American Apparel is a Los Angeles-based clothing brand best known for T-shirts and everyday basics. It was founded in 1989 by Dov Charney, a Canadian businessman, and became one of the better-known casualwear names of the 2000s.
History
The company moved to downtown Los Angeles in 2000. It filed for Chapter 11 bankruptcy protection on 5 October 2015. In January 2017 the Canadian manufacturer Gildan Activewear bought the business for US$88 million. Charney started a separate company, Los Angeles Apparel, in 2016.
Products and positioning
The range centres on blank and branded basics such as T-shirts, with additional lines in underwear, swimwear and children's clothing. The brand has marketed itself on ethical manufacturing claims, although later advertising describes products as globally sourced, and most apparel is reported to be made in Honduras and Nicaragua.
Business model and distribution
At its peak the company ran more than 200 retail locations in 20 countries, according to a 2008 figure. After the bankruptcy it relaunched as an online-only retailer. Current store counts are not documented in the sources reviewed.
Ownership note
Public sources describe Gildan as the owner following the 2017 acquisition. Because ownership of heritage brands has changed hands frequently, readers should check the current position with the company.
Why it matters
American Apparel is a frequently cited case study in vertically integrated fashion manufacturing, retail expansion and the effects of over-expansion on a casualwear brand.
Frequently asked questions
Who owns American Apparel?
Gildan Activewear bought American Apparel out of bankruptcy in January 2017 for US$88 million. Current ownership should be confirmed with the company, as the sources reviewed pre-date 2026.
Where is American Apparel from?
American Apparel is from the United States. It was founded in 1989 by Dov Charney, a Canadian businessman, and is based in Los Angeles.