14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Groups and owners

Gildan Activewear: all brands

The 4 brands of Gildan Activewear in our brand directory, with owner, origin and segment. Each profile is researched and sourced.

Bali: Bali is an American intimates brand listed among the brands of Hanesbrands, which Gildan Activewear acquired in December 2025.

Hanes: Hanes is a United States basics and underwear brand founded in 1901, headquartered in Winston-Salem, North Carolina. Its parent HanesBrands was acquired by Gildan Activewear in a deal completed on 1 December 2025.

Maidenform: Maidenform is an American intimate apparel brand founded in 1922 in Bayonne, New Jersey. Hanesbrands bought it in 2013, and Hanesbrands was in turn acquired by Gildan in December 2025.

Playtex: Playtex is an American intimate apparel brand launched in 1947 as a division of the International Latex Corporation. Its apparel business sits with Hanesbrands, which Gildan acquired in December 2025, while other categories are licensed separately.

All brands