Andie
Andie is an American direct-to-consumer swimwear brand founded by Melanie Travis. It is known for fit-tested one-piece and two-piece swimsuits sold online with at-home try-on, and has expanded into intimates.
| Founder | Melanie Travis |
|---|---|
| Model | Direct to consumer |
| Products | Swimwear and intimates |
| Fit tool | Fit Finder quiz |
| Website | andieswim.com |
What is Andie?
Andie is a direct-to-consumer swimwear brand founded by Melanie Travis, whose earlier career included roles at Kickstarter, Foursquare and Bark & Co. Travis first tested the idea for the brand on Instagram, which became an important channel for building its community.
Products and positioning
Andie launched with one-piece swimsuits and later added two-pieces. Styles are designed to be versatile enough for lounging and for active days at the beach, and they are tested before launch by women with different body types. The brand's model is built around fit:
- A Fit Finder quiz that helps customers choose a style
- At-home try-on, letting shoppers order several styles
- Free shipping and returns
Building on its fit expertise in swimwear, Andie has extended its range into intimates.
Distribution
Andie sells directly to consumers through its own website, supported by social media marketing.
Why it matters
Andie is one of the digital-native brands that reshaped swimwear by applying try-at-home and data-led fit tools to a category where sizing has long been a barrier to buying online.
Frequently asked questions
Who founded Andie swim?
Andie was founded by Melanie Travis, who previously worked at Kickstarter, Foursquare and Bark & Co.
What does Andie sell?
Andie sells women's swimwear, including one-pieces and two-pieces, and has expanded into intimates.