Andrew Christian
Andrew Christian is an American menswear brand from Los Angeles known for men's underwear, swimwear and sportswear. It was founded by designer Andrew Christian, who started the line in the late 1990s.
| Founder | Andrew Christian |
|---|---|
| Origins | Late 1990s |
| Base | Los Angeles |
| Core products | Men's underwear |
| Website | andrewchristian.com |
What is Andrew Christian?
Andrew Christian is an American men's underwear and apparel label named after its founder and designer. The brand is rooted in Los Angeles and is known for fashion-led men's underwear and bold marketing.
History
Andrew Christian was born and raised in Fresno, California, and moved to Los Angeles at 19 to study fashion design at L.A. Trade Tech. The brand began as a small label in the late 1990s, initially offering sportswear before debuting underwear. In its early years the designer handled much of the work himself, from cutting patterns to packing orders.
Products and positioning
The core range covers briefs, boxer briefs and jockstraps, alongside sportswear. The brand introduced the Flashback style with a lifting feature, one of its signature designs.
- Men's briefs and boxer briefs
- Jockstraps
- Swimwear and sportswear
Distribution
Andrew Christian ships throughout the United States and exports to customers in other countries. Its marketing has relied on celebrity clients and advertising in LGBTQ publications, as well as a partnership with Janice Dickinson's modelling agency.
Why it matters
The brand helped shape the market for fashion-forward men's underwear, building a recognisable label around a clearly defined audience and distinctive campaigns.
Frequently asked questions
Who founded Andrew Christian?
The brand was founded by designer Andrew Christian, who grew up in Fresno and studied fashion in Los Angeles.
What does Andrew Christian sell?
It sells men's underwear, including briefs, boxer briefs and jockstraps, as well as swimwear and sportswear.