Jockey
United States
Jockey is a US underwear brand tracing its roots to a hosiery business founded in 1876 in St. Joseph, Michigan, by Samuel T. Cooper. It is headquartered in Kenosha, Wisconsin, and is a private company.
| Roots | 1876, St. Joseph, Michigan |
|---|---|
| Founder | Samuel T. Cooper |
| Headquarters | Kenosha, Wisconsin, United States |
| Ownership | Private company |
| Segment | Lingerie, swimwear and hosiery |
| Website | jockey.com |
What is Jockey?
Jockey International makes underwear, sleepwear and sportswear for men, women and children. Wikipedia states that it was founded in 1876 in St. Joseph, Michigan, as Coopers Inc., a hosiery business (predecessor S. T. Cooper and Sons), by Samuel T. Cooper. It is headquartered in Kenosha, Wisconsin. The company is listed as private, with no owner or chief executive named in the sources reviewed. Its website marks a 150th anniversary and calls Jockey the original American underwear brand.
Products and positioning
The website lists men's and women's underwear, bras, undershirts, sleep and lounge wear, and activewear, with product lines including Seamfree, EverActive and organic cotton styles and more than 600 styles in total.
Business model and distribution
Wikipedia says production takes place in Central America, the Caribbean, the United Kingdom and the United States, and that the trademark is recognised in 120 countries. Jockey also operates a store, Coopers 12South, in Nashville. The website sells online, with a rewards programme and free returns. This profile gives no revenue figures, because none were retrieved from a cited source.
- Roots: 1876, St. Joseph, Michigan
- Headquarters: Kenosha, Wisconsin
- Trademark: recognised in 120 countries
Why it matters
Jockey is one of the oldest and best recognised underwear brands in the United States. As a long-lived private manufacturer and brand owner, it is a benchmark for mass-market basics in the segment.
Frequently asked questions
Where is Jockey from?
Jockey is an American underwear brand with roots in a hosiery business founded in 1876 in St. Joseph, Michigan. Its headquarters are in Kenosha, Wisconsin.
Who owns Jockey?
Wikipedia lists Jockey International as a private company and does not name an owner. Its owner is not otherwise verified here.