14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Lingerie, swimwear and hosiery

Fair Harbor

United States

Fair Harbor is a US swim and casualwear label named after Fair Harbor on Fire Island, New York. It is known for board shorts woven from recycled polyester made from plastic bottles.

Facts
OriginUnited States
Named afterFair Harbor, Fire Island, New York
FoundersJake Danehy, Caroline Danehy, Sam Jacobson
Core productRecycled-fibre board shorts
First salesJuly 2015
Websitefairharborclothing.com
Segment
Mid-market
Categories
MenswearSwimwearAccessories
Sales channels
E-commerce

What is Fair Harbor?

Fair Harbor is an American clothing brand built around board shorts made from recycled materials. The name comes from Fair Harbor, a community on Fire Island off Long Island, New York, which inspired the label.

History

The brand was started by Jake Danehy, his sister Caroline and their friend Sam Jacobson while they were still students. Jake Danehy was studying at Colgate University and Sam Jacobson was studying in Hong Kong. Sales began in July 2015, and the founders raised funding after pitching to a panel of celebrity judges.

Products and positioning

  • Men's board shorts, each named after a street on Fire Island.
  • Eleven recycled plastic bottles go into one pair, processed into filament, heat treated and woven into recycled polyester fibre.
  • T-shirts and hats made from organic cotton and recycled polyester.

Why it matters

Fair Harbor is an early example of a swimwear start-up that put recycled fibre at the centre of its product story. The company has also stated that it donates 5 per cent of profits to the Surfrider Foundation, an ocean conservation charity.

Frequently asked questions

Where is Fair Harbor from?

Fair Harbor is an American brand. It is named after Fair Harbor, a community on Fire Island off Long Island, New York.

What does Fair Harbor sell?

Fair Harbor sells board shorts made from recycled plastic bottles, along with T-shirts and hats made from organic cotton and recycled polyester.

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