2(X)IST
The Moret Group · United States
2(X)IST is an American men's underwear brand founded in 1991 by Gregory Sovell and owned by The Moret Group. It makes underwear, swimwear, activewear and loungewear, with a women's line as well.
| Founded | 1991 |
|---|---|
| Founder | Gregory Sovell |
| Owner | The Moret Group (since 1995) |
| Headquarters | Dayton, New Jersey |
| Website | 2xist.com |
What is 2(X)IST?
2(X)IST is a men's underwear brand from the United States, founded in 1991 by Gregory Sovell. The company is headquartered in Dayton, New Jersey, and has been owned by The Moret Group since 1995, just four years after its launch. Under that ownership the brand has grown from a single underwear line into a wider men's and women's business covering several apparel categories.
Products and positioning
Underwear is the core of the brand, including contour pouch styles, and it remains the category most closely associated with the 2(X)IST name. Over time the range has expanded into:
- Men's underwear, socks and loungewear
- Swimwear
- Activewear
- Watches
- A women's line of activewear, sleepwear and intimates
Distribution
2(X)IST sells through its own website and through retail partners.
Why it matters
With more than three decades in men's underwear, 2(X)IST is an established American name in the category that has extended its range into swimwear, activewear and women's lines.
Frequently asked questions
Who owns 2(X)IST?
2(X)IST has been owned by The Moret Group since 1995.
Who founded 2(X)IST?
2(X)IST was founded in 1991 by Gregory Sovell.