Hanky Panky

Hanky Panky is a New York City lingerie company, described on its website as female-founded and active since 1977. It is best known for the Original Rise Thong, which it markets as the world's most comfortable thong.

What is Hanky Panky?

Hanky Panky is a US lingerie brand. Its website carries the tagline Mischief Makers Since 1977, which points to 1977 as its start, and describes the company as a New York City business and as female-founded. The founders are not named on the pages retrieved, so they are not named here. No ownership information could be verified.

Products and positioning

The signature product is the Original Rise Thong, marketed as the world's most comfortable thong. The Signature Lace version is listed at 24 US dollars and a leakproof version at 36 US dollars. The range also includes underwear in boyshort, short and French brief styles, bralettes, camisoles and tops, chemises, bodysuits, swimwear, multipacks, matching sets, couples underwear and a collaboration with SAXX.

Business model and distribution

The website offers a country selector with local-currency pricing for many countries, which indicates an international online business. The sources retrieved do not describe wholesale partners, store counts or revenue, and none are claimed.

• Active since: 1977
• Based in: New York City
• Signature product: Original Rise Thong

Why it matters

Hanky Panky is a long-established US lingerie label whose single signature product became a category reference. Its range has since widened into leakproof and swim styles.

Frequently asked questions

What is Hanky Panky known for?

Hanky Panky is known for the Original Rise Thong, which it markets as the world's most comfortable thong. It also sells bralettes, bodysuits and swimwear.

Where is Hanky Panky from?

Hanky Panky is a New York City lingerie company that describes itself as female-founded and active since 1977.

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