Journelle
United States
Journelle is a luxury lingerie retailer operating since 2007, with boutiques in New York City and an online store. It sells designer brands alongside its own Journelle Collection, made in Italy.
| Operating since | 2007 |
|---|---|
| Co-CEO | Sapna Palep (per website) |
| Boutiques | New York City, United States |
| Segment | Lingerie, swimwear and hosiery |
| Website | journelle.com |
What is Journelle?
Journelle describes itself as a luxury lingerie retailer operating since 2007. Its website names Sapna Palep as co-chief executive but does not name its founders or state its headquarters, so New York City is given here based on its boutiques there. No ownership information could be verified.
Products and positioning
The assortment includes bras (balconette, plunge, strapless, mastectomy and maternity), panties, bodysuits, corsets, slips, hosiery, garters, shapewear, bridal lingerie, and sleep and loungewear such as silk pyjama sets and robes. It carries designer labels such as Fleur du Mal, Wolford and Aubade, alongside its own Journelle Collection, whose new pieces are said to be made in Italy.
Business model and distribution
Journelle combines boutiques in New York City, which offer complimentary in-store bra fittings, with an online store and virtual fitting appointments. This mix of multi-brand retail and own label is its defining model. The sources retrieved do not give store counts or revenue, so none are stated.
- Operating since: 2007
- Co-CEO: Sapna Palep (per website)
- Model: multi-brand boutiques plus own label
Why it matters
Journelle is a specialist luxury lingerie retailer that uses fitting services and designer curation to differentiate itself from department stores and mass online sellers.
Frequently asked questions
What is Journelle?
Journelle is a luxury lingerie retailer operating since 2007. It has boutiques in New York City and sells online.
What does Journelle sell?
Journelle sells bras, underwear, bodysuits, hosiery, shapewear, bridal lingerie and sleepwear from designer brands such as Wolford and Aubade, plus its own Journelle Collection.