Aubade

Aubade is a French lingerie and swimwear brand, presented on its official store as French seduction lingerie. Its website footer links to Calida Group, but the sources reviewed do not confirm ownership, founding year or headquarters.

What is Aubade?

Aubade is a French lingerie and swimwear brand. Its official online boutique carries the title Lingerie de séduction française and also uses the name Aubade Paris. French Wikipedia describes it as a maker of women's underwear.

Products and positioning

The online store lists a wide range of categories.

• Bras, panties and bodysuits.
• Corsetry, including waist cinchers and garter belts, and stockings.
• Nightwear such as nightdresses and kimonos.
• Swimwear, shapewear, sportswear and bridal lingerie.
• Menswear and ready-to-wear.

Business model and distribution

Aubade sells online with a country selector covering many markets. The site also mentions a store locator, personalised in-store fitting appointments, e-reservation and gift cards, which points to a mix of own or partner stores and e-commerce.

Ownership

The sources reviewed do not state who owns Aubade. Links in the website footer point to Calida and Calida Group, but this is not an ownership statement in itself, so the group field is left empty. The founding year and headquarters were also not available in the pages reviewed and are not given here.

Why it matters

Aubade is one of the recognisable French names in premium lingerie, and its broad assortment from bridal to sportswear and menswear shows how the segment has widened beyond bras and briefs.

Frequently asked questions

Who owns Aubade?

The sources reviewed do not state the owner. The brand's website footer links to Calida Group, so ownership should be confirmed with the company.

Where is Aubade from?

Aubade is a French lingerie brand, and its online boutique is branded Aubade Paris.

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