Lise Charmel

Lise Charmel is a French luxury lingerie maker based in Lyon, founded in the 1950s in the Croix-Rousse district. According to French Wikipedia, Jacques Daumal bought it in 1975.

What is Lise Charmel?

Lise Charmel is a French manufacturer and distributor of lingerie in Lyon, described by English Wikipedia as known for French luxury lingerie. French Wikipedia states that it was founded in the 1950s in La Croix-Rousse, Lyon, without naming a founder.

History and ownership

According to French Wikipedia, Jacques Daumal bought the company in 1975 and is still its president. This should be confirmed against current company information because the page may not reflect recent changes.

Products and positioning

The company works in corsetry and lingerie, including luxury lines, and also offers coordinated clothing such as dresses and trousers, swimwear, beachwear and accessories. The group's brands listed on the page are:

• Lise Charmel
• Antigel
• Antinea
• Eprise
• Epure

Business model and distribution

The sources reviewed document one distribution detail: a first Lise Charmel corner opened in late 2018 at Harrods in the United Kingdom. Other channels are not described, so this profile does not infer them. A department store and specialist wholesale presence is consistent with the brand's luxury positioning.

Why it matters

Lise Charmel is a rare example of a French lingerie group that still manufactures in Lyon and is run by the owner who acquired it decades ago, with several sister brands across lingerie, swimwear and ready-to-wear.

Frequently asked questions

Who owns Lise Charmel?

French Wikipedia states that Jacques Daumal bought the company in 1975 and is still its president. Current ownership should be confirmed with the company.

Where is Lise Charmel from?

Lise Charmel is a French lingerie house based in Lyon, where it was founded in the La Croix-Rousse district in the 1950s.

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