Eres

Eres is a French luxury fashion house specialising in swimwear, lingerie and resortwear. Its website says it has embodied French luxury for over 50 years.

What is Eres?

Eres is a French fashion house that describes itself as combining savoir-faire, materials and creativity. The brand states that it has spent over 50 years embodying French luxury. The sources used for this profile do not name a founder or a current owner, and none are stated here.

Products and positioning

The official website lists a range that goes beyond swimwear and presents Eres as a wardrobe for the beach, home and travel.

• Swimwear: the brand's core category
• Lingerie and loungewear: sold alongside swimwear
• Resortwear and activewear: featured items include a one-shoulder crop top and a long dress, plus a toiletry bag

Business model and distribution

Eres operates through its own boutiques and online shop. The site links to a store finder and an Our Boutiques page for the United Kingdom, and offers booked fitting appointments with boutique advisors. Online orders come with free worldwide delivery and free returns within 30 days, according to the site. Information on wholesale partners is not given in the pages reviewed.

Why it matters

Eres is a long-standing reference for French luxury swimwear, and its focus on boutique service and fitting shows how luxury beachwear relies on personal retail as well as e-commerce. Readers who need ownership, leadership and sales details should check company announcements, as these were not available from the sources used.

Frequently asked questions

Where is Eres from?

Eres is a French fashion house. Its website says it has embodied French luxury for over 50 years.

Is Eres a luxury brand?

Yes. Eres presents itself as a French luxury house for swimwear, lingerie and resortwear, with boutiques and fitting appointments.

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