14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Lingerie, swimwear and hosiery

Maison Close

France

Maison Close is a French luxury lingerie house founded in 2006 by Nicolas Busnel. In July 2026 it took on the name SCANDALE, a French lingerie heritage label established in 1932.

Facts
Founded2006
FounderNicolas Busnel
CountryFrance
New nameSCANDALE, from 22 July 2026
Websitemaison-close.com
Segment
Luxury
Categories
LingerieSwimwearWomenswearAccessories
Sales channels
WholesaleE-commerceOwn stores

What is Maison Close?

Maison Close is a French luxury lingerie label known for seductive designs. Founded in 2006, it is led by Nicolas Busnel, its founder, president and creative director. On 22 July 2026, exactly twenty years after its creation, the house began trading under the name SCANDALE.

History

The change of name followed the takeover of Scandale, a French lingerie house first established in 1932 by textile innovator Robert Perrier and credited with helping to redefine women's lingerie in the 1950s. The combined house unites Maison Close's contemporary approach with Scandale's heritage, a move its founder summed up with the line the name is changing, not the vision. Collections that sell out will not return under the Maison Close name.

Products and positioning

The range spans lingerie, bodysuits, ready-to-wear, swimwear and accessories.

  • Lingerie collections including Pure Tentation, Corps à Corps, Chambre Noire, Inspiration Divine and Le Petit Secret
  • Swimwear lines such as Double Sens and La Femme Amazone
  • Bodysuits and accessories

Distribution

The label is sold through specialist lingerie retailers internationally and online. Under its new name it planned a flagship boutique on Rue Cambon in Paris and a first runway show.

Why it matters

The move from Maison Close to SCANDALE is a notable case of a young luxury brand adopting a historic name to strengthen its heritage story and support international growth.

Frequently asked questions

Is Maison Close now Scandale?

Yes. Maison Close officially became SCANDALE on 22 July 2026 after taking over the French lingerie house Scandale, founded in 1932.

Who founded Maison Close?

Maison Close was founded in 2006 by Nicolas Busnel, who is also its president and creative director.

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