Simone Pérèle
France
Simone Pérèle is a French lingerie house founded in 1948 by the corsetière Simone Pérèle and her husband Wolf. It was long family run, and is known for innovations such as the Soleil bra of 1961.
| Founded | 1948 |
|---|---|
| Founder | Simone Pérèle |
| Origin | Paris, France |
| Segment | Lingerie, swimwear and hosiery |
| Management | Mathieu Grodner since 2015 (per French Wikipedia) |
What is Simone Pérèle?
Simone Pérèle is a French lingerie brand. According to French Wikipedia, it dates from 1948, when the corsetière Simone Pérèle, who had earned her diploma in 1935, started the business in Paris with her husband Wolf, who handled management, purchasing and shipping. The current company was registered in 1962.
History and product milestones
The page documents a series of design milestones.
- 1961: Soleil, a pinched-cup bra.
- 1964 to 1965: Sole Mio, described as the first lycra bra.
- 1968: Pétale, described as the first invisible bra.
- 1973: Papillon, a matching set.
- 1998: moulded bras and the Les Essentiels line, followed by Implicite in 2007.
Business model and distribution
The brand initially sold only to independent retailers and added department stores from 1956. By 1998 the group is said to have operated in 80 countries and to have opened a US subsidiary. In 2018 it expanded its own boutiques through Simone Pérèle Retail.
Leadership and ownership
The founder led creative work until she gradually handed it to her daughter, who joined in 1971. Simone Pérèle died in 1995, and Mathieu Grodner took over management in 2015. The page describes the company as family run but does not state a current owner or headquarters, so those are left unstated here.
Why it matters
Simone Pérèle is a long-standing French lingerie name whose documented history includes several product firsts and a wholesale model built on independents and department stores, later complemented by its own boutiques.
Frequently asked questions
Who founded Simone Pérèle?
The corsetière Simone Pérèle founded the brand in 1948, with her husband Wolf joining to run management, purchasing and shipping.
Where is Simone Pérèle from?
Simone Pérèle is a French lingerie brand that began in Paris. It was long run by the founding family.