Ysé
France
Ysé, presented as Ysé Paris, is a lingerie brand that also makes ready-to-wear and swimwear. Its website says its ambition is to create a sensual and intimate collection.
| Certification | B Corp |
|---|---|
| Stores listed | London, Paris, Brussels |
| Lines | Lingerie, ready-to-wear, swimwear |
| Returns | Free within UK and EU |
| Website | yse-paris.com/en-ww |
What is Ysé?
Ysé trades as Ysé Paris, and its website states that its ambition is to create a sensual and intimate collection. The site refers to Paris time for customer service and carries an all rights reserved notice for Ysé Paris. It does not state a founding year or founder.
Products and positioning
- Lingerie: bras, bottoms and bodysuits.
- Ready-to-wear: tops, bottoms, dresses, bodysuits, denim, pyjamas, knitwear and homewear.
- Swimwear and beachwear: bikinis and one-piece swimsuits.
- Accessories, and a Second Life section.
Distribution
The brand sells through its website and lists stores in London, Paris and Brussels. It offers free returns within the UK and the EU, free home delivery from 150 euros in metropolitan France, and free payment in three instalments.
Why it matters
The site states that Ysé is a certified B Corp, meaning it meets verified standards for social and environmental practices. The shop also has a Second Life section, whose exact purpose the site does not describe.
Frequently asked questions
What does Ysé sell?
Ysé sells lingerie, ready-to-wear, swimwear and beachwear, and accessories.
Is Ysé a B Corp?
Yes, its website states that it is a certified B Corp.