Poolday Paris
Poolday Paris is a French swimwear label founded by three young women, Julia, Gaëlle and Charlotte. It makes mix-and-match bikinis and one-piece swimsuits manufactured near Lyon and has a boutique in Saint-Germain-des-Prés.
| Country | France |
|---|---|
| Founders | Julia, Gaëlle and Charlotte |
| Boutique | 39 Rue Dauphine, Paris |
| Production | Near Lyon, France |
| Website | poolday-paris.com |
What is Poolday Paris?
Poolday Paris is a Parisian swimwear label run by three founders, Julia, Gaëlle and Charlotte, with Julia in charge of artistic direction. The brand opened its own boutique at 39 Rue Dauphine in Saint-Germain-des-Prés in 2020.
Products and positioning
Poolday focuses on swimwear with a clean, colour-led aesthetic. The range includes:
- Two-piece swimsuits with tops and bottoms that can be mixed and matched
- One-piece swimsuits, including the signature Saltwhistle and the Calarossa bustier style
- Plain shades such as sun yellow, chocolate, off-white, indigo, black, blush pink and orange
The swimsuits are made in France, near Lyon, from materials chosen for their resistance to chlorine and UV rays.
Distribution
The label sells through its Paris boutique and its own website.
Why it matters
Poolday Paris belongs to a wave of young French labels that combine local manufacturing with a direct relationship to customers through their own shop and webshop.
Frequently asked questions
Where are Poolday Paris swimsuits made?
Poolday Paris swimsuits are made in France, near Lyon.
Who founded Poolday Paris?
Poolday Paris was founded by three young women, Julia, Gaëlle and Charlotte, with Julia leading artistic direction.