9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Lingerie, swimwear and hosiery

Chantal Thomass

France

Chantal Thomass is a Paris fashion label founded in 1975 by the designer of the same name. It is best known for lingerie and hosiery.

Facts
Founded1975
FounderChantal Thomass
BaseParis, France
Core productsLingerie and hosiery
Segment
Premium
Categories
LingerieWomenswearAccessories
Sales channels
Own storesLicensingWholesale

What is Chantal Thomass?

Chantal Thomass is a French label named after its designer, who was born Chantal Genty in 1947 near Paris. Encyclopedia.com states the label was founded in 1975, with Thomass as creative director and her husband Bruce Thomass as licensing and sales director. Lingerie and hosiery were introduced in the same year.

History

  • 1966 to 1971: Thomass sells designs to Dorothée Bis
  • 1967: with her husband she opens a first boutique on Boulevard Saint Germain in Paris
  • 1981 and around 1982: maternity wear and children's clothing are added
  • 1985: a licensing partnership begins with Japan's World Co.
  • 1995 to 1996: Thomass is removed from the label, which then goes bankrupt
  • 1999: she regains the rights to her name and relaunches the label with backing from the Dim division of Sara Lee

Products and positioning

Licensed goods, sold mainly in Europe and Japan, included leather goods, tights, shoes, eyewear, watches and swimwear. At one point the brand had about a dozen boutiques across France. Thomass was named a Chevalier des Arts et Lettres.

Frequently asked questions

Who founded Chantal Thomass?

The designer Chantal Thomass founded the label in 1975 with her husband Bruce Thomass.

What is Chantal Thomass known for?

The label is best known for lingerie and hosiery, which it introduced at its founding in 1975.

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