Natori
United States
Natori is a New York lingerie and lifestyle brand led by Filipino-born founder Josie Natori, a former Merrill Lynch investment banker. Wikipedia implies a start around 1977 from a 30th anniversary in 2007.
| Founded | About 1977 (implied by Wikipedia) |
|---|---|
| Founder | Josie Natori |
| Headquarters | New York City, United States |
| Segment | Lingerie, swimwear and hosiery |
| Website | natori.com |
What is Natori?
The Natori Company is a New York City brand of lingerie, nightwear, loungewear and ready-to-wear. Wikipedia names Josie Natori, a Filipino-born former Merrill Lynch investment banker, as founder. The page does not give a founding year directly, but says the company celebrated its 30th anniversary in November 2007, implying about 1977. Ownership is not specified in the sources retrieved, so none is stated.
Products and positioning
Wikipedia lists lingerie, nightwear, loungewear, ready-to-wear, underwear, home furnishings, a licensed Natori perfume and a limited men's line since 2006. The current website lists bras (including maternity and DD+), underwear, lingerie, sleep and lounge, clothing, bridal, swim, couture, accessories and home categories. The positioning is premium.
Business model and distribution
According to Wikipedia, Natori is distributed through upscale US department stores and in at least 15 other countries. The brand also sells through its own website. Revenue figures were not retrieved from a cited source and none are given.
- Founder: Josie Natori
- Based in: New York City
- Channels: department stores, online, licensing
Wikipedia describes the offer as high-end women's fashion, which places Natori above mass-market intimates, although the sources retrieved give no price data beyond this.
Why it matters
Natori is a notable example of a designer-founded intimates brand that grew from lingerie into a broader lifestyle label across fashion, home and fragrance licences.
Frequently asked questions
Who founded Natori?
Josie Natori, a Filipino-born former Merrill Lynch investment banker, founded Natori. The company celebrated its 30th anniversary in 2007.
Where is Natori sold?
Natori is sold in upscale US department stores, in at least 15 other countries according to Wikipedia, and on its own website.