Frankies Bikinis
Frankies Bikinis is an American swimwear brand founded in 2012 in Malibu by Francesca Aiello and her mother Mimi. It sells swimwear, ready-to-wear and accessories online and through retailers such as Revolve and Bloomingdale's.
| Founded | 2012, Malibu |
|---|---|
| Founders | Francesca Aiello and Mimi Aiello |
| Country | United States |
| Core category | Swimwear |
| Website | frankiesbikinis.com |
What is Frankies Bikinis?
Frankies Bikinis is a swimwear label from the United States, founded in 2012 by designer Francesca Aiello and her mother Mimi from their home in Malibu, California.
Products and positioning
Swimwear remains the core, but the range has expanded into ready-to-wear clothing, knits, activewear, dresses, matching sets and sweaters, plus accessories such as hats, bags, scarves, sunglasses and cover ups.
The brand is known for its collaboration collections with well known names, including Bella Hadid, Pamela Anderson, Sydney Sweeney, Gigi Hadid, Naomi Osaka, Hailee Steinfeld and Sofia Richie, as well as branded collections with partners such as Barefoot Dreams and JENNIE.
Distribution
Frankies Bikinis runs its own online store and is stocked by retailers including Victoria's Secret, Revolve, SSENSE, Free People, Kith and Bloomingdale's.
Why it matters
The label is an example of a founder led swimwear brand that has used collaborations to broaden its reach and extend from swimwear into a wider lifestyle wardrobe.
Frequently asked questions
Where is Frankies Bikinis from?
Frankies Bikinis is from the United States; it was founded in Malibu, California.
Who founded Frankies Bikinis?
The brand was founded in 2012 by designer Francesca Aiello and her mother Mimi Aiello.