Araks
Araks is a New York lingerie and swimwear label founded in 2000 by designer Araks Yeramyan. It makes soft bras, briefs, swimwear, sleepwear and resort clothing, all cut and sewn in New York.
| Founded | 2000 |
|---|---|
| Founder | Araks Yeramyan |
| Headquarters | New York, United States |
| Production | Cut and sewn in New York |
| Website | araks.com |
What is Araks?
Araks is an independent lingerie and swimwear brand from New York. Parsons-trained designer Araks Yeramyan launched her own lingerie collection in 2000 after several years in the industry, and she still owns and designs the label.
Products and positioning
The brand is known for spare shapes with little padding, where colour is the main signature; it keeps a library of every colour swatch it has produced. The idea is clothing designed to be lived in.
- Triangle bras, bralettes and simple underwire styles
- Briefs
- Swimwear, added in 2013
- Sleepwear and resort clothing
The core lingerie line uses GOTS-certified organic cotton from Spain, with other fabrics from Spain, Italy, Turkey and Japan. Many swimsuits are made from ECONYL regenerated nylon.
Distribution
Araks sells mainly online and through stockists, offers virtual fittings and runs a by-appointment salon at 401 Broadway in lower Manhattan.
Why it matters
The brand says its entire collection is cut and sewn in New York and that it helped start three women-owned production facilities there, making it an example of local manufacturing in a category dominated by offshore production.
Frequently asked questions
Who founded Araks?
Araks was founded in 2000 in New York by Parsons-trained designer Araks Yeramyan, who still owns and designs the brand.
Where is Araks lingerie made?
Araks says its collection is cut and sewn in New York, using fabrics from Spain, Italy, Turkey and Japan.